Microsoft Reveals Activision Purchase for $68.7 Billion as an Approach to the Metaverse
The deal, which involves an all-cash transaction valued at $68.7 billion, will give Microsoft ownership of important franchises like “Call of Duty,” “Candy Crush,” “World of Warcraft,” and “Diablo.” The company also mentioned this acquisition would provide building blocks for the metaverse.
Microsoft to Acquire Activision to Build Its Metaverse
Microsoft, one of the leading software companies in the world, announced the acquisition of Activision Blizzard, a game-developing company with more than 10,000 employees around the world. According to a press release issued, the deal will involve a transaction of $68.7 billion, the biggest purchase of this kind made by the company. On the purchase, Satya Nadella, CEO of Microsoft, stated:
We’re investing deeply in world-class content, community, and the cloud to usher in a new era of gaming that puts players and creators first and makes gaming safe, inclusive, and accessible to all.
The purchase will allow Microsoft to take control of big franchises like “Call of Duty,” “Candy Crush,” “World of Warcraft,” and “Diablo,” which together have more than 400 active million players monthly.
Gaming as a Pivotal Part of the Metaverse
For Nadella, the acquisition of Activision will accelerate the growth of Microsoft and its gaming environment and will provide the building blocks for Microsoft’s take on the metaverse. About this, Nadella stated:
Gaming is the most dynamic and exciting category in entertainment across all platforms today and will play a key role in the development of metaverse platforms.
While the company has not announced any moves related to the metaverse involving its gaming division or the Xbox environment, Nadella hinted at more developments in this regard. However, the company is working on its own take of its metaverse for the office in the form of Mesh. Mesh will allow people using Microsoft Teams to have meetings and chat with online avatars, substituting videoconferences for a more immersive and participative experience.
Many blockchain gaming companies have presented their take on the metaverse with various results. The Sandbox, a metaverse game that features user-created NFT’s, has garnered attention from different companies, including PWC in Hong Kong, that has already invested in plots of virtual land in the platform. The company behind the game, Animoca Brands, raised $358 million recently to bolster its web3 projects and construct its metaverse take.
Source: Sergio Goschenko
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